Facebook is one of the biggest social networking site ever since this idea evolved many years ago. There are many sites that came and went, but only Facebook remains tough in the competition. So what makes Facebook so popular?
There are many things that you can do on Facebook, such as playing games, uploading pictures, online chatting, etc. Many games were popularised by Facebook itself. There is no doubt that Facebook will continue to grow. This is something that you cannot ignore today.
With over 400 million users, this is a good advertising platform for internet marketers. In fact, many marketers have switched from Google’s AdWords to advertising on Facebook. Facebook marketing is the new Google’s AdWords on steroids, only better!
Why should you be using Facebook to market your products or services?
1. They serve ads that are especially tailored to their users’ needs and interests. For example, if you are selling a hair loss product, you can instruct your ads to appear to men who are over, say, 40 years old. This is a very likely group of people who might be facing hair loss problems. And you only pay when a person clicks on your ads.
2. They are relatively cheaper than most Pay-Per-Click (PPC) programs. Since it is still in its infancy, you pay relatively less than those established programs.
So what are you getting from Facebook marketing? You get laser-targeted ads at a fraction of the cost that you are paying right now! You will increase your sales conversion greatly and you are also saving a lot more money!